There are also two ways to promote Sponsored Content: Sponsored Content can be displayed to LinkedIn members across desktop, tablet, and mobile devices. To members, they appear very similar to organic posts, albeit with a “promoted” indicator beneath them. They deliver native ads directly into the feeds of your target audience. Sponsored Content is the largest category of ads on LinkedIn. Scroll ahead for a primer on the tools in your LinkedIn advertising toolbox, what they’re for, and how to use them: This list is the perfect place to get started. You can also download our easy-to-use and practical Guide to LinkedIn Ad Types. If you can get to know how and when to use each of these formats, you’ll be surprised how many other aspects of your ad campaigns-from creative to targeting to messaging-will click right into place. LinkedIn provides marketers like you with a wide variety of different ad types and formats, each offering different specifications, strengths, and ideal use cases. We’ve put together our Ultimate Guide for 2020 which takes a closer look at the social media video ad sizes you need to know, covering every major platform and the various ad formats that each offers.The first step in becoming a LinkedIn advertising expert is getting to know your toolbox. Research has shown that Facebook video ads, for example, are favoured 67% more than image ads while on Twitter, video can lead to your post being shared six times more than a static image! Video has quickly evolved from being a “nice to have” to an absolutely critical part of any digital strategy and is proven to help raise your engagement and keep audience’s attention on your brand. No matter which platform you use, there is no better way than to use video ads to stay engaged with consumers and attract new business. Understanding these specifications can transform your digital marketing strategy and help you to continue to provide your followers with the very best content you can. Whilst there is some cross over, it can be a bit of a minefield (or total pain in the ass) for both marketers and brands to keep up with. Like everything on social media though, these exact specifications change frequently to stay up to date with changing user demands.
Each platform has its own recommended dimensions. However, if you’re creating a video for social media, then sadly there is no one uniform specification.
Why can’t all of the platforms just be the same?! It would certainly make our job easier…
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