Varies for ads that appear on third-party sites served through the LinkedIn Audience Network.
Description: Use approximately 100 characters to avoid truncation on mobile (300 max characters). Headline: 70 characters max to avoid truncation on mobile devices (200 max characters). Ad image type and size: Upload a JPG or PNG file that’s 5MB or smaller. Destination URL: URLs must include the " "or prefix and can include up to 2,000 characters for the destination link. URLs length: URLs with 23 characters are automatically converted into short links. Introductory text: 150 max characters for mobile (desktop max of 600 characters). Ad name (optional): 255 max characters available to name your ads. Single Image Ads – Advertising Specifications Here are already 9 great examples how other great brands are using them for Lead Generation. The ads include one image and appear directly in the LinkedIn feed of members in your campaign’s target audience. Single image ads are a Sponsored Content ad format. Formats include: Sponsored Content - Single image What are LinkedIn Image ads: They are used to generate leads, drive brand awareness, and nurture relationships through the sales cycle. Sponsored Content Ads appear in feeds across desktop and mobile devices. 
Or learn how to implement them in the Linkedin Ads Masterclass.
What the best practises are for running each ad. Direct Sponsored Content - Conversation ads. LinkedIn ads offer Advertisers 3 content types which each of them a different set of ad formats to pick from.
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