An audit can reset everything and paint an accurate picture of where performance currently stands and what elements need urgent attention (for example: missing Tags on videos, non-optimized video descriptions or inconsistent use of video HashTags). Especially if several people access your YouTube Studio account, it can be hard to determine who’s in charge of what and if anything has fallen through the cracks. YouTube audits are also a great idea for finding things to fix or optimize. Agencies can use the audit to track progress of KPIs and communicate to their client about how successful their strategy has been. It’s common for agencies or brand managers to audit their YouTube channels annually or half-yearly. By basing your strategy on data insights, you’ll have a strong objective foundation that backs up your strategy.
Without data, your strategy is based on intuition and opinion - which is fine but leaves you open to disagreement with other stakeholders. This is especially important if you’re working with a client or stakeholder and need data to inform your strategy. Why audit your YouTube Channel?Ī YouTube audit would most likely precede a YouTube strategy. Once you have a baseline you’ll have a good idea of how many views are average per video, you’ll know average engagements, view lengths and other key stats.
Performing a YouTube audit will give you clear action points and help you focus on fixing any glaring issues while baselining your performance.Ī baseline is really about drawing a line in the sand. This is a great place to start for people who want to leverage YouTube but … don’t know where to start. What is a YouTube audit?Ī YouTube audit is designed to give you an objective in-depth overview of the performance of your YouTube channel and videos. Did you know that YouTube is the 2nd largest social media channel in the world (after Facebook) so rather than just dumping your videos on there and forgetting about it, you should be taking advantage of its huge active user base together with its prominence in a search context - not just on YouTube itself but in Google search too.
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